"Not using a professional home stager in the current real estate market is like leaving money on the table in the sale of your home"
Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
For as little as a couple hundred dollars you can have a detailed list of what you can do to maximize the value of your home!
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.
It always makes sense to sell a home quickly and for the most money possible! Finding that balance and having a reputation for being the agent who helps sellers "cash in" on their homes is critical to long term success as an agent.
It's not hard to enhance your listing package by bringing in a professional stager to do occupied home consultations and reports. Our focus is on making you look great...
We specialize in utilizing what you already have in your home to showcase what a buyer is looking for (Home Staging), or a space that perfectly reflects you and your family’s style, needs and comfort (Redesign).
In this intensive and fun two-hour consultation, we will be using a detailed Staging Report/Checklist to write down everything that needs to be done to get the home the best price possible!
This staging service is all about rolling up our sleeves and physically staging the main areas of the home based upon the Staging Report recommendations.
Do you have a larger home (over 2000 square feet) that could use more than a few hours of work? No problem!
Home's that are vacant are in need of professional staging and here is where we shine! We will begin with the following:
Home must be prepped and cleaned prior to the stager arriving
Not every home stager has the furnishings and accessories to pull together model home looking spaces! Make sure to check the stager's portfolio and never go with the lowest price proposal since you usually get what you pay for.
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